Superstar Beyoncé Knowles-Carter has launched a new hair-care line called Cécred.
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Aleesha Harris
Published Feb 20, 2024 • Last updated Feb 20, 2024 • 2 minute read
Join the conversationThe product: Cécred.
Why we love it: Superstar Beyoncé Knowles-Carter has launched a new hair-care line called Cécred.
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The multi-hyphenate and 32-time Grammy Award winner’s collection of hair products is said to honour “global traditions” while relying on scientific validation through a patent-pending keratin recovery technology made using wool-derived keratin, honey and lactobacillus ferment to strengthen and revive strands.
“We started by prioritizing the needs of textured hair like mine, along with other hair types and textures that need more moisture and strength,” Knowles-Carter said in a news release of the creation process that was years in the making.“My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, coloured, weaves, wigs.
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“I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”
The vision for the collection, according to Knowles-Carter, is to offer an inclusive hair-care line to help “dispel hair myths and misconceptions on all side.” Knowles-Carter’s mother, Tina Knowles, a longtime salon owner and hairstylist, joins the brand as a vice-chairwoman to bring her 40 years of industry experience to the collection.
Launching with a Foundation Collection, the Cécred lineup includes: a Clarifying Shampoo & Scalp Scrub; Hydrating Shampoo; Moisturizing Deep Conditioner; Reconstructing Treatment Mask; Fermented Rice & Rose Protein Ritual; Moisture Sealing Lotion; and Nourishing Hair Oil.
The price: $42 to $72.
The retailer: Cecred.com.
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