Bouncy blowouts, slick buns, and curl hacks have been everywhere lately—and for good reason. “We spent the last few years really focused on hair and scalp health,” says celebrity hairstylist Justine Marjan. “But women are ready for higher-maintenance styling routines.” Today’s trending hair looks bridge the gap between healthy and stylized hair. “The products of today can block out frizz and give strands mirrorlike shine, but without weighing down the hair or compromising hair quality,” says celebrity hairstylist Chris Appleton. Here, we’ve gathered the innovative products and tools that make styling a breeze, all while nourishing strands along the way.
STYLING
The bouncy blowout trend is still going strong, as seen at Retrofête's fall 2024 show
Irons and wands get a lot of credit, but it’s styling products that take your hair looks to the next level. “I personally could not do my job without hairspray,” Marjan says. “It is so versatile and can be used in a variety of ways to give the hair hold and texture.” To keep hair healthy, one of the most important stylers you should never go without is a heat protectant. “If you go in the sun and don’t put sunscreen on, you’ll burn. The same goes for your hair,” Appleton adds.
The perfect combination of frizz-fighting protection and high-shine payoff, this spray is heat activated and contains the brand’s signature argan oil to leave hair feeling silky.
TRESemme's Ultra Fine Hairspray has a flexible nonsticky formula that’s also humidity-resistant, making it a staple at New York Fashion Week. Plus, we love the upgraded fragrance.
You can apply Emi Jay Angelstick with your fingertips or straight from the tube for seamless flyaway control. The twist-up smoothing balm is ideal for tight buns, edges, and even your brows (when applied with a spoolie).
Ultra-hydrating Pattern Palo Santo Styling Cream, a new scented take on the brand’s bestselling cream, makes twist-outs, braid-outs, wash-and-go styles, and sleek buns a breeze.
Color Wow Extra Strength Dream Coat treatment prevents frizz for up to four shampoos. Best used on damp hair, it requires blow-drying with tension to activate its formula, which also nicely guards against heat damage.
This lighter version of Bumble and Bumble's beloved Dryspun Texture Spray adds soft hold and translucent grit to medium and thick hair with just a few spritzes.
This hairspray is expensive, but with good reason: we've never used a formula quite so luxurious. Lightweight, non-sticky, and infused with vitamins and antioxidants, this hairspray helps secure our waves and curls for days.
Rahua's oil-based Enchanted Island Vegan Curl Butter makes it easy to keep curls strong, hydrated, and frizz-free while enhancing their definition. We also love its guava and coconut scent, which mentally transports us to a dreamy island getaway.
Hair glosses are the fastest way to breathe new life into hair. Ouai’s version uses hyaluronic acid to add shine and reduce frizz, and rice water to create a glass hair effect.
This featherweight, silicone-free favorite smooths and strengthens hair with a combination of oils, including shine-boosting chia seed, frizz fighting vitamin C, and hydrating marula.
Lolavie has done it again—this lightweight hair oil has become a staple in our routines this year. It can be applied from midlengths to ends while hair is still wet for heat protection, or on dry, styled hair to boost shine and quell frizz.
Have 10 seconds? Great—you have just enough time to work this bond-building in-shower rinse through your hair. Just one use helps reseal the hair's cuticle and leave it looking (and feeling!) noticeably shinier and softer.
This genius little tube looks like a mascara, but it's actually a frizz-fighting serum that can be swiped over errant flyaways for a truly flawless, slicked-back finish.
This versatile serum guards against temperatures of up to 420 degrees Fareinheit. It also uses vitamin E, jojoba oil, and baobab oil to keep textured hair shiny and strong before, during, and after the use of hot tools.
Best Thickening Spray
Dove Scalp + Hair Therapy Hair Thickening Spray Density Boost Root Lift Thickening Spray
Give your roots an instant boost with this dermatologist-approved thickening spray from Dove. Specially created for fine hair, its vitamin B3 and E, zinc and peptide formula nourishes the scalp and lays the perfect foundation for long-term hair growth.
This targeted serum contains a split-end mending trifecta of pea protein, hydrolysed quinoa, and baobab seed oil, alongside the brand’s proprietary Alpha Keratin 60ku to nourish and condition hair.
Most volume sprays are meant to be used on dry hair, but this root lifter from celebrity hairstylist Mara Rozak is designed to be used pre-blow dry as a heat protectant and volumizer. An added bonus: Sandalwood extract keeps oil at bay, so styles will last longer instead of falling flat between washes.
With ingredients like jojoba milk and tsubaki seed oil, this gel-cream goes above and beyond just adding hold for hair. The unique formula is buildable but never flaky, and can be brushed through at the end of the day.
TOOLS
The humble pencil was the hair tool we never expected to see at LaQuan Smith
The humble pencil was the hair tool we never expected to see at LaQuan Smith
Once you lay down the foundation for sleek, shiny strands with product, innovative tools can make the difference between basic hair and Instagram-worthy results. These stylers work faster and smarter and include devices that swap high heat for airflow technology and irons that expertly curl your hair with the click of a button.
The cult-favorite Dyson Supersonic got a major upgrade with new attachments, including one to help control flyaway hairs, a wide-tooth comb to detangle curls and lift roots, and a gentle air nozzle for sensitive scalps.
Drying without the damage? Sign us up. Zuvi’s patented LightCare technology swaps heat for light to dry water droplets on the surface of hair. The result: less damage to the strands–and scalp–and zero stripping of hair’s moisture.
The Shark FlexStyle Air Styling & Drying System uses airflow technology to channel high-speed air to simultaneously dry and shape hair. Choose from five attachments, including curling barrels that automatically attach hair to the device for foolproof curls.
The T3 CurlWrap takes the guesswork out of creating curls. With the flip of a switch, the auto-rotating barrel wraps hair around the iron and softly vibrates once it’s time to release the clamp.
Marjan loves the Ghd Chronos flat iron because it has new sensor technology that quickly delivers heat to the hair to smooth or bend in one pass. Plus, the iron is automatically set at 365 degrees, the optimal temperature for heat styling, so you never have to worry about frying your hair.
Allow us to introduce you to your newest at-home hair hack: Kristen Ess' top-rated Soft Volume Blow Dry Brush. The powerful tool has three wind speeds and three heat settings to smooth and volumize wet or dry hair in minutes, and even includes a handy style guide.
Hair Rituel by Sisley the Radiance Brush softly detangles strands, removes impurities, and stimulates the scalp to promote blood flow. (The latter is a key component in keeping hair follicles healthy.) The result: shinier, softer hair that maintains its style and shape.
We couldn't pick just one favorite paddle brush. EmiJay’s version is made of bamboo, which gentle detangles and distributes oils from root to tip so hair appears softer and shiner. The acetate design is also so gorgeous.
Like eye patches but for hair loss, these genius little peptide and antioxidant-infused stickers adhere to your hairline to help hair become thicker, fuller, and denser in just 12 weeks.
This helmet makes harnessing the hair regrowth power of light therapy super easy. It's proven to increase hair count by 33 percent in 16 weeks—with each daily treatment lasting just ten minutes. Couple it with your favorite supplement or scalp serum for even better results.
Instead of reaching for your body towel to dry hair on wash day, consider this elevated towel from Crown Affair instead that Bazaar editors are raving about. It uses a special microfiber blend to absorb water while minimizing frizz and breakage, and even has a built-in elastic band to help keep it secure as you wear it.
The cult-favorite Dyson Supersonic got a major upgrade with new attachments, including one to help control flyaway hairs, a wide-tooth comb to detangle curls and lift roots, and a gentle air nozzle for sensitive scalps.
Drying without the damage? Sign us up. Zuvi’s patented LightCare technology swaps heat for light to dry water droplets on the surface of hair. The result: less damage to the strands–and scalp–and zero stripping of hair’s moisture.
The Shark FlexStyle Air Styling & Drying System uses airflow technology to channel high-speed air to simultaneously dry and shape hair. Choose from five attachments, including curling barrels that automatically attach hair to the device for foolproof curls.
The T3 CurlWrap takes the guesswork out of creating curls. With the flip of a switch, the auto-rotating barrel wraps hair around the iron and softly vibrates once it’s time to release the clamp.
Marjan loves the Ghd Chronos flat iron because it has new sensor technology that quickly delivers heat to the hair to smooth or bend in one pass. Plus, the iron is automatically set at 365 degrees, the optimal temperature for heat styling, so you never have to worry about frying your hair.
Allow us to introduce you to your newest at-home hair hack: Kristen Ess' top-rated Soft Volume Blow Dry Brush. The powerful tool has three wind speeds and three heat settings to smooth and volumize wet or dry hair in minutes, and even includes a handy style guide.
Hair Rituel by Sisley the Radiance Brush softly detangles strands, removes impurities, and stimulates the scalp to promote blood flow. (The latter is a key component in keeping hair follicles healthy.) The result: shinier, softer hair that maintains its style and shape.
We couldn't pick just one favorite paddle brush. EmiJay’s version is made of bamboo, which gentle detangles and distributes oils from root to tip so hair appears softer and shiner. The acetate design is also so gorgeous.
Like eye patches but for hair loss, these genius little peptide and antioxidant-infused stickers adhere to your hairline to help hair become thicker, fuller, and denser in just 12 weeks.
This helmet makes harnessing the hair regrowth power of light therapy super easy. It's proven to increase hair count by 33 percent in 16 weeks—with each daily treatment lasting just ten minutes. Couple it with your favorite supplement or scalp serum for even better results.
Instead of reaching for your body towel to dry hair on wash day, consider this elevated towel from Crown Affair instead that Bazaar editors are raving about. It uses a special microfiber blend to absorb water while minimizing frizz and breakage, and even has a built-in elastic band to help keep it secure as you wear it.
CLEANSE & CONDITION
Backstage at Batsheva fall 2024, models of all ages showed off the beauty of their natural hair
Backstage at Batsheva fall 2024, models of all ages showed off the beauty of their natural hair
“Everything you do to care for your hair and scalp prior to styling really builds the foundation of any style, so it’s important to keep the end result in mind from the very start,” says Marjan. The right shampoo, conditioner, and hydrating mask can save precious time when styling and keep your hair looking and feeling lustrous. After all, “healthy hair begins in the shower,” Los Angeles hairstylist Mara Roszak says.
The shampoo in Roszak’s Rōz the Foundation Duo uses coconut-based cleansers to gently purify hair and scalp.
Rōz's expert-approved conditioner douses hair with peptides and ceramides to create a smooth base for styling.
The Herbal Essences Curl Define Shampoo uses lightweight camellia oil and aloe vera to gently cleanse and nourish hair for bouncier curls.
Just like its partnering shampoo, the formula of Herbal Essences's Curl Define Conditioner aims to leave hair supremely nourished once it's rinsed away, and is free of sulfates, parabens, and dyes.
Redken's Acidic Bonding Concentrate five-minute Liquid Mask helps reverse damage from hot tools and chemical treatments by combining citric acid that strengthens and emollients that seal the cuticle of the hair.
This hair essential from Crown Affair feels light as a feather
yet packs a punch with hydrating tsubaki-seed oil and meadowfoam-seed oil, a natural heat protectant.
This dry shampoo powder not only refreshes oily hair with a starch
blend and kaolin clay, it also protects the scalp’s microbiome with mango-leaf extract.
Any good clarifying shampoo will remove oil, this one from the hair health experts at at Living Proof also removes copper from hard water and stubborn product buildup to improve your hair's overall health and feel.
This dry shampoo smells amazing, but it's also become our new essential for refreshing hair after a workout. It doesn't leave a white residue, and we feel comfortable knowing the ingredients are clean and eco-conscious.
Augustinus Bader is bringing its patented TFC8 formula directly to your shower. The brand's newly launched fragrance-free shampoo aims to increase hair volume and body while locking in moisture.
And as a plus for your hair care rotation, Augustinus Bader's salon-ready conditioner can also be used as a hair mask (just leave it on a little longer).
This mask plays double duty, repairing damaged hair and split ends with blue agave and maracuja oil, while protecting color-treated hair from fade with guava, a potent source of vitamin C that creates a natural UV barrier.
Best Clarifying Shampoo for Curly and Coily Hair
Bread Beauty Supply Clear-Wash
There's a good reason Bazaar editors named Bread Beauty Supply's Clear Wash Detox Clarifying Shampoo among the best products of 2023. Its amino acid-rich, anti-bacterial formula thoroughly cleanses hair and scalp while regulating oil production, and also happens to be color-safe.
Just like your favorite night cream, this reparative mask from Amika has a rich, creamy texture that delivers on hydration. It features a blend of borage oil, mango and shea butters, along with the brand's signature sea buckthorn as main ingredients to combat breakage and deeply condition.
Any good dry shampoo will tackle oil, but most leave product build-up on the scalp that can exacerbate hair issues. Olaplex's take is clinically proven not to clog pores or leave a white, powdery residue—and it's infused with the same bond-building technology as the brand's other products, so you're left with nothing but healthy hair.
Pantene's Miracle Rescue Deep Repair Conditioner makes it simple to treat dry, damaged hair with supreme hydration. The formula, which is worked through wet hair from mid-lengths to ends, features melting pearls of the brand's famous Pro-V blend to restore hair's health.
Protect color from fading while getting rid of excess oil and build-up thanks to this gentle and effective clarifying shampoo from L’Oréal Paris. The supercharged vitamin C and glycine formula is perfect for combatting hard water exposure, and cleanses hair without stripping it of much needed moisture.
Best Conditioner for Curly and Coily Hair
Pattern by Tracee Ellis Ross Palo Santo Medium Conditioner
Curly hair always needs more moisture. Opt for this conditioner, which contains a nourishing blend of oils, including jojoba and olive, to hydrate curls and coils without weighing them down.
Strengthening biotin and plumping hyaluronic acid combine in this shampoo from John Frieda to get hair looking super-thick after your first wash. Plus, its vegan formula doesn't contain any sulfates or silicones.
Best Conditioner for Fine Hair
Chase the ULTRAfiller+ shampoo with the brand's thickening conditioner, which helps boost the look of hair immediately and over time with abiotin and hyaluronic acid blend.
This shampoo from British hair stylist Adam Reed is dosed with both a Baobab protein to moisturize and an oil version to condition the scalp and add shine.
Best All-Around Conditioner
Arkive Headcare Headcare All Day Everyday Conditioner
We also love Arkive Headcare's signature shampoo and conditioner scent, Future Bloom, an in-house blend of notes like vanilla, white musk and mandarin. Plus, their conditioner formula also happens to be B Corp-certified.
Best Protective Conditioner
K18 Biomimetic Hairscience DAMAGE SHIELD Protective Conditioner
A pH-optimized conditioner that helps soften and detangle hair, increase shine, and protect against UV damage? Count us in.
The shampoo in Roszak’s Rōz the Foundation Duo uses coconut-based cleansers to gently purify hair and scalp.
Rōz's expert-approved conditioner douses hair with peptides and ceramides to create a smooth base for styling.
The Herbal Essences Curl Define Shampoo uses lightweight camellia oil and aloe vera to gently cleanse and nourish hair for bouncier curls.
Just like its partnering shampoo, the formula of Herbal Essences's Curl Define Conditioner aims to leave hair supremely nourished once it's rinsed away, and is free of sulfates, parabens, and dyes.
Redken's Acidic Bonding Concentrate five-minute Liquid Mask helps reverse damage from hot tools and chemical treatments by combining citric acid that strengthens and emollients that seal the cuticle of the hair.
This hair essential from Crown Affair feels light as a feather
yet packs a punch with hydrating tsubaki-seed oil and meadowfoam-seed oil, a natural heat protectant.
This dry shampoo powder not only refreshes oily hair with a starch
blend and kaolin clay, it also protects the scalp’s microbiome with mango-leaf extract.
Any good clarifying shampoo will remove oil, this one from the hair health experts at at Living Proof also removes copper from hard water and stubborn product buildup to improve your hair's overall health and feel.
This dry shampoo smells amazing, but it's also become our new essential for refreshing hair after a workout. It doesn't leave a white residue, and we feel comfortable knowing the ingredients are clean and eco-conscious.
Augustinus Bader is bringing its patented TFC8 formula directly to your shower. The brand's newly launched fragrance-free shampoo aims to increase hair volume and body while locking in moisture.
And as a plus for your hair care rotation, Augustinus Bader's salon-ready conditioner can also be used as a hair mask (just leave it on a little longer).
This mask plays double duty, repairing damaged hair and split ends with blue agave and maracuja oil, while protecting color-treated hair from fade with guava, a potent source of vitamin C that creates a natural UV barrier.
Best Clarifying Shampoo for Curly and Coily Hair
Bread Beauty Supply Clear-Wash
There's a good reason Bazaar editors named Bread Beauty Supply's Clear Wash Detox Clarifying Shampoo among the best products of 2023. Its amino acid-rich, anti-bacterial formula thoroughly cleanses hair and scalp while regulating oil production, and also happens to be color-safe.
Just like your favorite night cream, this reparative mask from Amika has a rich, creamy texture that delivers on hydration. It features a blend of borage oil, mango and shea butters, along with the brand's signature sea buckthorn as main ingredients to combat breakage and deeply condition.
Any good dry shampoo will tackle oil, but most leave product build-up on the scalp that can exacerbate hair issues. Olaplex's take is clinically proven not to clog pores or leave a white, powdery residue—and it's infused with the same bond-building technology as the brand's other products, so you're left with nothing but healthy hair.
Pantene's Miracle Rescue Deep Repair Conditioner makes it simple to treat dry, damaged hair with supreme hydration. The formula, which is worked through wet hair from mid-lengths to ends, features melting pearls of the brand's famous Pro-V blend to restore hair's health.
Protect color from fading while getting rid of excess oil and build-up thanks to this gentle and effective clarifying shampoo from L’Oréal Paris. The supercharged vitamin C and glycine formula is perfect for combatting hard water exposure, and cleanses hair without stripping it of much needed moisture.
Best Conditioner for Curly and Coily Hair
Pattern by Tracee Ellis Ross Palo Santo Medium Conditioner
Curly hair always needs more moisture. Opt for this conditioner, which contains a nourishing blend of oils, including jojoba and olive, to hydrate curls and coils without weighing them down.
Strengthening biotin and plumping hyaluronic acid combine in this shampoo from John Frieda to get hair looking super-thick after your first wash. Plus, its vegan formula doesn't contain any sulfates or silicones.
Best Conditioner for Fine Hair
Chase the ULTRAfiller+ shampoo with the brand's thickening conditioner, which helps boost the look of hair immediately and over time with abiotin and hyaluronic acid blend.
This shampoo from British hair stylist Adam Reed is dosed with both a Baobab protein to moisturize and an oil version to condition the scalp and add shine.
Best All-Around Conditioner
Arkive Headcare Headcare All Day Everyday Conditioner
We also love Arkive Headcare's signature shampoo and conditioner scent, Future Bloom, an in-house blend of notes like vanilla, white musk and mandarin. Plus, their conditioner formula also happens to be B Corp-certified.
Best Protective Conditioner
K18 Biomimetic Hairscience DAMAGE SHIELD Protective Conditioner
A pH-optimized conditioner that helps soften and detangle hair, increase shine, and protect against UV damage? Count us in.
SCALP
Long braids hit the runway at Lapointe's fall 2024 show
Long braids hit the runway at Lapointe's fall 2024 show
Styling products can leave a layer of buildup behind, leading to a host of hair issues. Roszak stresses the importance of clarifying the scalp, which can be done with all of these excellent scrubs, detoxing sprays, and lightweight treatments.
BEST SCALP CONDITIONER
Dr. Groot Scalp Revitalizing Solution Miracle in Shower Treatment
The ultralightweight Dr. Groot Scalp Revitalizing Solution Miracle In Shower Treatment delivers arginine, panthenol, niacinamide, and salicylic acid straight to the scalp and leaves even the driest hair noticeably softer and smoother in seconds, not minutes.
About 15 minutes before you shower, spray and massage Briogeo Scalp Revival Charcoal + Tea Tree Buildup Detox Spray ($26; ) over your scalp. The blend of skincare acids helps eat away at buildup from styling products like dry shampoo that can contribute to dull, dry hair.
Like a multivitamin for your scalp, Grande Cosmetics GrandeHair Hair Enhancing Serum deposits peptides and amino acids right where you need them most to support healthy hair growth. Use it nightly to see an improvement in thickness and texture in eight weeks.
Fable & Mane HoliRoots Hair Oil has gone viral on TikTok for its ability to deliver healthier, shinier hair and a soothed scalp, thanks to the lightweight blend of castor oil, dashmool, and ashwagandha. Just be sure to give it a good rinse before shampooing.
Virtue Exfoliating Scalp Treatment has a delightful whipped texture and is packed with ingredients like keratin and jojoba oil that leave your hair healthier with each use.
Maintaining hair density is key when addressing hair loss. Philip Kingsley Density Serum has caffeine to stimulate the scalp and promote thicker, fuller strands, plus an anti- hair loss active to prevent shedding.
This dandruff shampoo does more with less. It has only nine ingredients—but still delivers that flake-fighting power that we all expect from Head and Shoulders in a new eco-friendly bottle.
BEST SCALP CONDITIONER
Dr. Groot Scalp Revitalizing Solution Miracle in Shower Treatment
The ultralightweight Dr. Groot Scalp Revitalizing Solution Miracle In Shower Treatment delivers arginine, panthenol, niacinamide, and salicylic acid straight to the scalp and leaves even the driest hair noticeably softer and smoother in seconds, not minutes.
About 15 minutes before you shower, spray and massage Briogeo Scalp Revival Charcoal + Tea Tree Buildup Detox Spray ($26; ) over your scalp. The blend of skincare acids helps eat away at buildup from styling products like dry shampoo that can contribute to dull, dry hair.
Like a multivitamin for your scalp, Grande Cosmetics GrandeHair Hair Enhancing Serum deposits peptides and amino acids right where you need them most to support healthy hair growth. Use it nightly to see an improvement in thickness and texture in eight weeks.
Fable & Mane HoliRoots Hair Oil has gone viral on TikTok for its ability to deliver healthier, shinier hair and a soothed scalp, thanks to the lightweight blend of castor oil, dashmool, and ashwagandha. Just be sure to give it a good rinse before shampooing.
Virtue Exfoliating Scalp Treatment has a delightful whipped texture and is packed with ingredients like keratin and jojoba oil that leave your hair healthier with each use.
Maintaining hair density is key when addressing hair loss. Philip Kingsley Density Serum has caffeine to stimulate the scalp and promote thicker, fuller strands, plus an anti- hair loss active to prevent shedding.
This dandruff shampoo does more with less. It has only nine ingredients—but still delivers that flake-fighting power that we all expect from Head and Shoulders in a new eco-friendly bottle.
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